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Usefulness of advertising according to internet users from Latin America as of March 2022

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Sources

Release date

May 2022

Region

Latin America and the Caribbean

Survey time period

March 2022

Number of respondents

4,260 respondents

Age group

18 years and older

Special properties

among respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay

Method of interview

Online survey

Supplementary notes

Original question: "¿Cree que la publicidad es útil para encontrar nuevos productos, investigar una compra potencial o ayudar con el proceso de compra?"
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Usefulness of advertising in Latin America 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 28, 2022
During a 2022 survey, it was found that internet users from Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Uruguay generally found advertising useful. As many as ** percent of respondents found ads useful at least sometimes during the product discovery process, researching a potential purchase, or during the purchase process.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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