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Level of importance consumers attached to brands promoting diversity and inclusion toward the LGBTQIA+ community in Latin America as of April 2023

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Source

Release date

June 2023

Region

Latin America and the Caribbean

Survey time period

March 23 to April 13, 2023

Number of respondents

3,683 respondents

Special properties

among respondents from Argentina, Brazil, Colombia, Chile, Mexico, and Peru

Supplementary notes

The source does not specify the survey type or the age of the respondents.
Percentage points exceeding 100 are probably due to rounding.

Citation formats

Importance of brands promoting LGBTQIA+ inclusion in Latin America 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 6, 2023
During a 2023 survey carried out among consumers from Argentina, Brazil, Colombia, Chile, Mexico, and Peru, ** percent said it was not important at all that the brands they consumed promoted diversity and inclusion toward the LGBTQIA+ community. The acronym stands for lesbian, gay, bisexual, transgender, queer, intersex, asexual, and other sexual orientations and gender identities. One-quarter (or ** percent) of respondents said it was important, while percent stated it was a little important.
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