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Most effective Latin American brands in advertising in 2021 (index score)

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Source

Release date

March 2022

Region

Latin America and the Caribbean

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."

Citation formats

Most effective advertising Latin American brands 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 18, 2022
In 2021, Argentine e-commerce giant Mercado Libre was named the most effective Latin American brand in the realm of advertising, having accumulated **** points in the presented effectiveness ranking. Colombian beer brand Poker ranked second with **** points, while also ranking seventh among the most valuable beer brands in Latin America in 2020. Telecommunications provider Claro, a part of Mexico's América Móvil telecom group, followed with **** points.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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