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Perceived relevance of advertising shown during sports programming among viewers in the United States as of June 2024

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Source

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Release date

September 2024

Region

United States

Survey time period

June 11 to 18, 2024

Number of respondents

2,810 respondents

Age group

18 years and older

Special properties

among sports viewers

Supplementary notes

Survey question. "How relevant do you find the ads shown during sports programming?"

Citation formats

Relevance of ads shown during sports programs in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2025

According to a survey conducted in June 2024 among sports viewers in the United States, ** percent of respondents said they found ads shown during sports programming to be very relevant. This was followed by ** percent deeming them somewhat relevant, while ** percent were neutral. 

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