The revenue collected from television advertisements across India in the year 2025 amounted to 263 billion Indian rupees. This was a decline of 10.5 percent attributed to the reduced number of brands advertising on the medium.
Television Leads India’s Advertising Landscape
In 2024, Tamil regional channels dominated television advertising with a free commercial time (FCT) of 223 million seconds, closely followed by the news genre. Hindustan Lever Limited retained its position as the leading advertiser group on television across India, recording an ad volume of about 3.8 million seconds in 2025. Most of the top advertisers belonged to the FMCG sector, with Reckitt Benckiser (India) Limited following closely at 3.7 million seconds.
Hindi GECs Lead Television Advertising
Hindi general entertainment channels (GECs) led television advertising in India, accounting for 24 percent of ad volumes across GECs in the first half of 2024. Tamil and Malayam GECs followed, reflecting the strong influence of the South Indian market, the second-largest demographic in the country’s television landscape.
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EY, & FICCI. (March 24, 2026). Revenue from television advertisements across India from financial year 2017 to 2025 (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/233489/tv-advertising-revenue-in-india/
EY, und FICCI. "Revenue from television advertisements across India from financial year 2017 to 2025 (in billion Indian rupees)." Chart. March 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/233489/tv-advertising-revenue-in-india/
EY, FICCI. (2026). Revenue from television advertisements across India from financial year 2017 to 2025 (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/233489/tv-advertising-revenue-in-india/
EY, and FICCI. "Revenue from Television Advertisements across India from Financial Year 2017 to 2025 (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2026, /statistics/233489/tv-advertising-revenue-in-india/
EY & FICCI, Revenue from television advertisements across India from financial year 2017 to 2025 (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/233489/tv-advertising-revenue-in-india/ (last visited July 28, 2026)
Revenue from television advertisements across India from financial year 2017 to 2025 (in billion Indian rupees) [Graph], EY, & FICCI, March 24, 2026. [Online]. Available: /statistics/233489/tv-advertising-revenue-in-india/
