Between January and November 2024, restaurant brands had the highest number of ad impressions in food and beverage advertising on South Korean TV, at around **** billion impressions. This was followed by beverages and alcoholic beverages. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats.
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IGAWorks. (January 21, 2025). Leading sectors in food and beverage advertising on TV in South Korea as of November 2024, by ad impressions (in billions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1553680/south-korea-main-food-sectors-by-tv-ad-impressions/
IGAWorks. "Leading sectors in food and beverage advertising on TV in South Korea as of November 2024, by ad impressions (in billions)." Chart. January 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1553680/south-korea-main-food-sectors-by-tv-ad-impressions/
IGAWorks. (2025). Leading sectors in food and beverage advertising on TV in South Korea as of November 2024, by ad impressions (in billions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1553680/south-korea-main-food-sectors-by-tv-ad-impressions/
IGAWorks. "Leading Sectors in Food and Beverage Advertising on Tv in South Korea as of November 2024, by Ad Impressions (in Billions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jan 2025, /statistics/1553680/south-korea-main-food-sectors-by-tv-ad-impressions/
IGAWorks, Leading sectors in food and beverage advertising on TV in South Korea as of November 2024, by ad impressions (in billions) ÌÇÐÄÆƽâ°æ, /statistics/1553680/south-korea-main-food-sectors-by-tv-ad-impressions/ (last visited August 01, 2026)
Leading sectors in food and beverage advertising on TV in South Korea as of November 2024, by ad impressions (in billions) [Graph], IGAWorks, January 21, 2025. [Online]. Available: /statistics/1553680/south-korea-main-food-sectors-by-tv-ad-impressions/
