Between January and November 2024, actor Son Suk-ku was the leading actor working as a brand model in television advertising in South Korea, with nearly *** ad impressions. This was based on the number of set-top boxes, also known as cable boxes or receivers, that were exposed to TV ads featuring a given brand model, including repeats.
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Korea Digital Advertising Association. (February 4, 2025). Leading actors as brand models on television in South Korea as of November 2024, by number of ad impressions (in billions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1553635/south-korea-actor-brand-tv-models-by-ad-impressions/
Korea Digital Advertising Association. "Leading actors as brand models on television in South Korea as of November 2024, by number of ad impressions (in billions)." Chart. February 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1553635/south-korea-actor-brand-tv-models-by-ad-impressions/
Korea Digital Advertising Association. (2025). Leading actors as brand models on television in South Korea as of November 2024, by number of ad impressions (in billions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1553635/south-korea-actor-brand-tv-models-by-ad-impressions/
Korea Digital Advertising Association. "Leading Actors as Brand Models on Television in South Korea as of November 2024, by Number of Ad Impressions (in Billions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Feb 2025, /statistics/1553635/south-korea-actor-brand-tv-models-by-ad-impressions/
Korea Digital Advertising Association, Leading actors as brand models on television in South Korea as of November 2024, by number of ad impressions (in billions) ÌÇÐÄÆƽâ°æ, /statistics/1553635/south-korea-actor-brand-tv-models-by-ad-impressions/ (last visited July 31, 2026)
Leading actors as brand models on television in South Korea as of November 2024, by number of ad impressions (in billions) [Graph], Korea Digital Advertising Association, February 4, 2025. [Online]. Available: /statistics/1553635/south-korea-actor-brand-tv-models-by-ad-impressions/
