During a survey held in December 2022, ** percent of responding Gen Alpha parents with children ages 8 to 9 said that their children requested products based on TV ads. This share was ** percent for Gen Alpha parents with children ages 5 to 7.
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Morning Consult. (March 9, 2023). Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult. "Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration." Chart. March 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult. (2023). Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult. "Share of Parents Who Said Their Children Requested Products in The United States as of December 2022, by Source of Inspiration." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2023, /statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
Morning Consult, Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration ÌÇÐÄÆƽâ°æ, /statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/ (last visited July 25, 2026)
Share of parents who said their children requested products in the United States as of December 2022, by source of inspiration [Graph], Morning Consult, March 9, 2023. [Online]. Available: /statistics/1374352/share-gen-alpha-children-requesting-products-tv-ads/
