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Share of advertising professionals who think the importance of benefits of digital out-of-home advertising will increase worldwide as of June 2021

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Sources

Release date

March 2022

Region

Worldwide

Survey time period

June 2021

Number of respondents

100 respondents

Special properties

among senior advertising professionals

Method of interview

Online survey

Supplementary notes

Respondents were located in the United States, United Kingdom, France, Germany, and Asia

Citation formats

Perceived increase in the importance of DOOH ad spend benefits worldwide 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 27, 2022
During a June 2021 survey of global advertising professionals, ** percent of respondents believed that the benefit of added variety that digital out-of-home advertising delivered was yet to dramatically increase in importance over the next three years, while ** percent thought the importance of this benefit would increase slightly in the same time period.
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Topics

Digital out-of-home advertising worldwideDigital advertising in the U.S.Outdoor advertising worldwideDigital advertising in Latin AmericaProgrammatic advertising in the United States
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