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Share of social shoppers in the Nordic countries as of 2022, by social media platform

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Source

Release date

February 2022

Region

Denmark, Finland, Norway, Sweden

Survey time period

January 12 to 24, 2022

Number of respondents

2,318 respondents

Age group

18 years and older

Method of interview

Omnibus survey

Supplementary notes

Survey question: Which social media have you already used to buy a product or which social media could you imagine buying a product through?

Citation formats

Share of social shoppers in the Nordic countries 2022, by social media platform

Published by
F. Watty,
Mar 23, 2022
In 2022, Facebook and Instagram clearly dominate social shopping in the Nordic countries. That being said, Facebook's piece of the pie is much larger, as ** percent of respondents reported that they have already bought or could imagine themselves buying a product through Facebook
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Topics

Social commerce in the NordicsSocial commerce in the United StatesLivestream commerceSocial commerceE-commerce in the Nordics
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