Sample representative of the country's population.
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
*Number of total survey respondents. For this question, a subsample of internet users that bought online was considered. The exact number of respondents for this question was not specified by the source.
Citation formats
Share of new and regular online shoppers in Spain 2023, by gender
According to a survey, *** percent of digital buyers in Spain bought online for the first time in 2023. Almost ** percent of women who bought something online did it for the first time, while the rest were regular shoppers.
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Observatorio Nacional de TecnologÃa y Sociedad (Spain). (November 1, 2024). Share of new and regular online shoppers in Spain in 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1616077/new-online-shoppers-by-gender-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Share of new and regular online shoppers in Spain in 2023, by gender." Chart. November 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1616077/new-online-shoppers-by-gender-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). (2024). Share of new and regular online shoppers in Spain in 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1616077/new-online-shoppers-by-gender-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain). "Share of New and Regular Online Shoppers in Spain in 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2024, /statistics/1616077/new-online-shoppers-by-gender-spain/
Observatorio Nacional de TecnologÃa y Sociedad (Spain), Share of new and regular online shoppers in Spain in 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1616077/new-online-shoppers-by-gender-spain/ (last visited July 28, 2026)
Share of new and regular online shoppers in Spain in 2023, by gender [Graph], Observatorio Nacional de TecnologÃa y Sociedad (Spain), November 1, 2024. [Online]. Available: /statistics/1616077/new-online-shoppers-by-gender-spain/
