| Characteristic | Share of respondents |
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| - | - |
| - | - |
| - | - |
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Release date
November 2021
Region
Sweden
Survey time period
April 8 and 9, 2021
Number of respondents
2,885 respondents
Age group
16 years and older
Special properties
internet users from Novus Sweden Panel
Method of interview
Telephone interviews and online survey
Supplementary notes
To the question: 'Vad av följande stämmer in på dig vad gäller så kallad
“social shopping†på nätet, dvs att shoppa och betala direkt på en social medieplattform (t ex Instagram, Pinterest, Facebook) utan att lämna plattformen?'
In English: 'Which of the following applies to you in terms of so-called
"social shopping" online, i.e. shopping and paying directly on a social media platform (e.g. Instagram, Pinterest, Facebook) without leaving the platform?'
Missing percentage points to 100 percent are probably due to rounding.
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