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Most popular livestream categories among users in Southeast Asia as of December 2023

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Source

Release date

August 2024

Region

Asia, APAC

Survey time period

December 14 to 29, 2023

Number of respondents

2,049 respondents

Special properties

consumers who watch livestreams on social media and do online shopping

Method of interview

Online survey

Supplementary notes

Original question: "Which categories of product/service have you ever watched in the livestream?"

Number of respondents in:

Indonesia: 705;
the Philippines: 701;
Thailand: 702;
and Vietnam: 700.

Citation formats

Most popular livestream categories among users SEA 2023

Published by
F. Watty,
Jul 4, 2025

According to a survey conducted in December 2023, about ** percent of respondents in Southeast Asia reported having watched livestreams from the fashion category. This was followed by health & beauty livestreams, with around ** percent of respondents stating to have watched livestreams relating to this product category.

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Statistics on " Live commerce in Asia "

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Other statistics that may interest you Live commerce in Asia

Overview

5

Leading platforms

5

Leading platforms in Southeast Asia

5

Consumer behavior

6

Product categories

3

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Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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