YouGov surveyed consumers from YouGov's proprietary panel in the Nordic countries using standardized online interviews on the subject of social shopping.
Survey question: What encouraged you or what would encourage you to purchase via a social media?
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Social commerce purchase drivers in the Nordic countries 2022
Of the survey respondents, ** percent reported that product necessity was or would be the driving force behind them making a purchase via social media in 2022. A special discount promotion, and the product being unavailable for purchase any other way are the only other purchase drivers with a total share of respondents over ** percent over the same time period.
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YouGov. (February 22, 2022). Purchase drivers among social commerce users in the Nordic countries in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov. "Purchase drivers among social commerce users in the Nordic countries in 2022." Chart. February 22, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov. (2022). Purchase drivers among social commerce users in the Nordic countries in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov. "Purchase Drivers among Social Commerce Users in The Nordic Countries in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2022, /statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
YouGov, Purchase drivers among social commerce users in the Nordic countries in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/ (last visited July 23, 2026)
Purchase drivers among social commerce users in the Nordic countries in 2022 [Graph], YouGov, February 22, 2022. [Online]. Available: /statistics/1298010/purchase-drivers-social-commerce-users-nordic-countries/
