ÌÇÐÄÆƽâ°æ

Preferred host for livestreaming among audience in Southeast Asia as of December 2023, by product category

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2024

Region

Asia, APAC

Survey time period

December 14 to 29, 2023

Number of respondents

2,808 respondents

Special properties

consumers who watch livestreams on social media and do online shopping

Method of interview

Online survey

Supplementary notes

Original question: "Who do you prefer to be the host of the livestream for each product category?"

Number of respondents in:

Indonesia: 705;
the Philippines: 701;
Thailand: 702;
and Vietnam: 700.

Number of respondents in the categories:

Health & beauty: 1,829;
education: 630;
financial services: 1,031;
electronics & household appliances: 1,589;
FMCG: 1,637;
fashion: 1,876;
gaming: 1,068;
and lifestyles: 1,481.

Citation formats

Preferred livestream host SEA 2023, by product category

Published by
F. Watty,
Jul 4, 2025

According to a survey conducted in December 2023, about ** percent of respondents in Southeast Asia preferred experts to be the host of a livestream in the health and beauty category. Influencers were most preferred as hosts among the FMCG, fashion, and gaming audience.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Live commerce in Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Live commerce in Asia

Overview

5

Leading platforms

5

Leading platforms in Southeast Asia

5

Consumer behavior

6

Product categories

3

Further Content: You might find this interesting as well

Topics

Live commerce in AsiaE-commerce in the Asia-Pacific regionShopping behavior in the Asia-Pacific regionSocial commerce in Southeast AsiaE-commerce in Southeast Asia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.