Social commerce in the Nordics - statistics & facts
Social commerce is the use of social media platforms to market and sell products and services. This model enables customers to complete purchases directly on platforms or apps such as Facebook, Instagram, YouTube, and TikTok. By harnessing the potential of social media, companies can expand their customer base and boost their sales. Additionally, businesses can leverage social networks to gauge customer feedback, cultivate engaged communities, and collaborate with influencers.
