Original question: "Which version of the internet would you prefer?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=403,
Sweden: n=410,
United Kingdom: n=402.
Citation formats
Preference towards ad-supported vs paid online content in Europe 2020
During a December 2020 survey carried out among consumers from six European countries, ** percent of respondents stated that they would prefer today's internet with mostly free content and targeted ads, rather than an internet with no targeted ads with most content paid for; ** percent of interviewees was of the opposite opinion.
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