As of 2019, a combined ** percent of current internet users in the United Kingdom (UK) did not feel comfortable with targeted advertisements. Only percent said they were very comfortable with targeted advertisements.
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Oxford Internet Institute, & Social Science Research Network. (February 18, 2020). Comfort with targeted advertisements in the United Kingdom (UK) in 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, und Social Science Research Network. "Comfort with targeted advertisements in the United Kingdom (UK) in 2019." Chart. February 18, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, Social Science Research Network. (2020). Comfort with targeted advertisements in the United Kingdom (UK) in 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute, and Social Science Research Network. "Comfort with Targeted Advertisements in The United Kingdom (Uk) in 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Feb 2020, /statistics/1111554/comfort-with-targeted-advertisements-uk/
Oxford Internet Institute & Social Science Research Network, Comfort with targeted advertisements in the United Kingdom (UK) in 2019 ÌÇÐÄÆÆ½â°æ, /statistics/1111554/comfort-with-targeted-advertisements-uk/ (last visited July 19, 2026)
Comfort with targeted advertisements in the United Kingdom (UK) in 2019 [Graph], Oxford Internet Institute, & Social Science Research Network, February 18, 2020. [Online]. Available: /statistics/1111554/comfort-with-targeted-advertisements-uk/