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Outdoor gear shoppers who are loyal to a specific brand in the United States in 2022

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Source

Release date

September 2022

Region

United States

Survey time period

March 1 to 10, 2022

Number of respondents

128 respondents

Age group

21-65 years

Special properties

respondents who purchased outdoor gear in the last month

Supplementary notes

This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?"

Citation formats

Brand loyalty among outdoor gear shoppers in the United States 2022

Published by
Bruna Rocco,
Oct 13, 2022

In 2022, less than a of outdoor equipment shoppers in the United States were loyal to a particular brand of outdoor products. Specifically, some percent of surveyed consumers said they only purchased from their preferred brand, while just over ** percent stated they mostly bought said brand of outdoor gear.

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