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Shoppability functions active in Instagram influencer marketing campaigns in the United States as of March 2021

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Source

Release date

April 2021

Region

United States

Survey time period

February and March 2021

Number of respondents

163 respondents

Special properties

among enterprise marketers and agency professionals across a variety of industries including consumer packaged goods, food and beverage, media, and retail

Supplementary notes

Original question: "How are you enabling shoppability in influencer content on Instagram?"

Citation formats

Shoppability functions used in Instagram influencer marketing in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 6, 2021
During a 2021 survey, ** percent of responding marketers and agency professionals from the United States stated that they were enabling shoppability functions in their influencer marketing campaigns. The most common function used in this context was linking to the brand's own website. Social commerce sales in the U.S. were estimated at **** billion U.S. dollars in 2021.
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