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Reasons why brands used exclusively first-party data to personalize customer experiences worldwide as of May 2022

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Source

Release date

June 2022

Region

Worldwide

Survey time period

April and May 2022

Number of respondents

400 respondents

Special properties

among B2B and B2C business managers and above who are familiar with their company's customer experience, marketing tech, or customer data strategies

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey was carried out among respondents in Australia, Brazil, Colombia, France, Germany, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States.

Citation formats

Reasons for using first-party data in marketing personalization worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 14, 2022
During a 2022 survey carried out among business managers and above who were familiar with their company's customer experience, marketing tech, or customer data strategies from various countries across the globe, ** percent stated their brands used exclusively first-party data to personalize customer experiences because the data is higher quality than other data (e.g., first- or second-party data); ** percent said first-party data was easier to manage because their brand owned it.
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