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Leading challenges to executing a successful personalization strategy according to marketers worldwide in 2022 and 2023

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Source

Release date

December 2022

Region

Worldwide

Survey time period

December 2022

Number of respondents

355 respondents

Method of interview

Online survey

Citation formats

Top challenges to executing a successful personalization strategy worldwide 2022-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2025

During a December 2022 survey among marketers worldwide, when asked about the leading challenges to executing a successful personalization strategy, ** percent of respondents believed that in 2023 the execution of budget and resources would prove to be the most challenging. Managing customer expectations stood second at ** percent.

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Topics

Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
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