Advertisers who use influencer services in different purchasing models
Supplementary notes
This question was phrased by the source as follows: "Jeśli współpracowałeś z influencerami w ciągu ostatnich 6 miesięcy, to w jakich kanałach komunikacji influencerzy reklamowali Twoje produkty lub usługi?"
The source does not specify the number of respondents.
Citation formats
Most popular communication channels chosen for influencer marketing in Poland 2023
In 2023, the most frequently chosen social media platforms by advertisers were Instagram, Facebook, and TikTok. YouTube was chosen by **** percent of advertisers who used influencer marketing.
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Reach a Blogger, & IAB Polska. (August 22, 2023). If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger, und IAB Polska. "If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?." Chart. August 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger, IAB Polska. (2023). If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger, and IAB Polska. "If You Have Worked with Influencers in The Last 6 Months, in Which Communication Channels Have They Advertised Your Products or Services?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Aug 2023, /statistics/1277622/poland-influencer-marketing-communication-channels/
Reach a Blogger & IAB Polska, If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? ÌÇÐÄÆƽâ°æ, /statistics/1277622/poland-influencer-marketing-communication-channels/ (last visited July 28, 2026)
If you have worked with influencers in the last 6 months, in which communication channels have they advertised your products or services? [Graph], Reach a Blogger, & IAB Polska, August 22, 2023. [Online]. Available: /statistics/1277622/poland-influencer-marketing-communication-channels/
