| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Taiwan
Survey time period
May 11 to 31, 2023
Number of respondents
9,252 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original survey question:
Would you purchase a product that is a collaboration between a brand and an influencer?
The question was asked among 5,593 female and 3,659 male respondents who had followed at least one influencer on social media.
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