In China, an increasing number of celebrities are serving influencer marketing agencies. Former idol Zhu Zixiao led as the most active celebrity influencer on Douyin in 2023, hosting *** live commerce sessions to showcase products.
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Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of live commerce sessions on Douyin in China in 2023, by influencer [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup, und 163.com, und China Advertising Association, und Reli Yanjiusuo). "Number of live commerce sessions on Douyin in China in 2023, by influencer." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup, 163.com, China Advertising Association, Reli Yanjiusuo). (2024). Number of live commerce sessions on Douyin in China in 2023, by influencer. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup, and 163.com, and China Advertising Association, and Reli Yanjiusuo). "Number of Live Commerce Sessions on Douyin in China in 2023, by Influencer." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
Various sources (EntGroup & 163.com & China Advertising Association & Reli Yanjiusuo), Number of live commerce sessions on Douyin in China in 2023, by influencer ÌÇÐÄÆƽâ°æ, /statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/ (last visited July 30, 2026)
Number of live commerce sessions on Douyin in China in 2023, by influencer [Graph], Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: /statistics/1465983/china-douyin-influencers-hosting-most-live-commerce-sessions/
