One yuan equals to approximately 0.12 euros and 0.14 U.S. dollars (as of November 2025)
From 2014 to 2019, sales were recorded only on November 11. The festival duration for 2020 to 2024 is defined by the promotional schedule of the largest player, with variations by retailer. The gross merchandise value for 2021 has been restated to prevent double-counting Diantao.
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Online transaction value of Singles' Day sales in China 2015-2024
In 2024, China's Singles' Day sales online transaction value reached **** trillion yuan, rocketing from *** billion yuan in 2015. Singles' Day is the largest online shopping festival in China, which takes place around * every year.
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Bain & Company. (October 31, 2025). Gross merchandise value of Singles' Day sales on e-commerce platforms in China from 2015 to 2024 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1176984/china-singles-day-sales-gmv/
Bain & Company. "Gross merchandise value of Singles' Day sales on e-commerce platforms in China from 2015 to 2024 (in billion yuan)." Chart. October 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1176984/china-singles-day-sales-gmv/
Bain & Company. (2025). Gross merchandise value of Singles' Day sales on e-commerce platforms in China from 2015 to 2024 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1176984/china-singles-day-sales-gmv/
Bain & Company. "Gross Merchandise Value of Singles' Day Sales on E-commerce Platforms in China from 2015 to 2024 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2025, /statistics/1176984/china-singles-day-sales-gmv/
Bain & Company, Gross merchandise value of Singles' Day sales on e-commerce platforms in China from 2015 to 2024 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1176984/china-singles-day-sales-gmv/ (last visited July 24, 2026)
Gross merchandise value of Singles' Day sales on e-commerce platforms in China from 2015 to 2024 (in billion yuan) [Graph], Bain & Company, October 31, 2025. [Online]. Available: /statistics/1176984/china-singles-day-sales-gmv/
