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Share of individuals who purchased clothes, shoes, and accessories online in the Netherlands in 2023 and 2024, by occupation

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Source

Release date

July 2026

Region

Netherlands

Survey time period

2023 to 2024

Special properties

individuals who purchased online in the last three months;

Supplementary notes

Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The European ICT usage surveys aim to collect and disseminate harmonized and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.

Data coverage corresponds to code ISOC_EC_IBGS.

Citation formats

Share of fashion online shoppers in Netherlands 2023-2024, by occupation

Published by
Yihan Ma,
Jul 27, 2026

From 2023 to 2024, online fashion shopping among Dutch consumers showed varied trends across different groups. In 2024, students purchased clothing, shoes, and accessories online at a rate of ** percent. Approximately ** percent of unemployed individuals bought fashion items online, while ** percent of retirees or individuals not in the labor force made such purchases in the Netherlands.

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Statistics on " Online fashion in the Netherlands "

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Other statistics that may interest you Online fashion in the Netherlands

Fashion market

8

Consumers

8

Leading online fashion stores

6

Website traffic

5

Mobile apps

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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per month, billed annually 1
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