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Online shopping frequency in Sweden in 2024

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Source

Release date

May 2024

Region

Sweden

Survey time period

2024

Number of respondents

Around 1,000 respondents

Age group

18-79 years

Citation formats

Online shopping frequency in Sweden 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 20, 2025

The most common online purchase frequency in Sweden is once a month, according to a 2024 study. Nearly four out of ten shoppers bought items online monthly. A fifth of Swedish shoppers reported doing online shopping once per week, making it the second most popular purchase frequency. Only percent of those surveyed reported that they make several purchases per week of products online.   

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

6

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Topics

E-commerce in SwedenSwedenDigital payments landscape in Sweden E-commerce in the NordicsRetail industry in Sweden
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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