More than half of TikTok users made impulse purchases on social media in 2022. This made TikTok users the social media user group that is the most susceptible to impulse buying. Instagram users came in second, with 46 percent of users engaging in impulse purchasing.
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StyleSeat. (October 18, 2022). Share of social media users who made impulse purchases in 2022, by social medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat. "Share of social media users who made impulse purchases in 2022, by social medium." Chart. October 18, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat. (2022). Share of social media users who made impulse purchases in 2022, by social medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat. "Share of Social Media Users Who Made Impulse Purchases in 2022, by Social Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2022, /statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat, Share of social media users who made impulse purchases in 2022, by social medium ÌÇÐÄÆƽâ°æ, /statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/ (last visited July 29, 2026)
Share of social media users who made impulse purchases in 2022, by social medium [Graph], StyleSeat, October 18, 2022. [Online]. Available: /statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
