In China, Jia Nailiang achieved the highest sales revenue through live commerce sessions in 2023, exceeding *** billion yuan. Zuo Yan and Chai Biyun were head-to-head as the second and the third, with *** billion yuan and *** billion yuan respectively.
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 8, 2024). Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan)." Chart. April 8, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Leading Celebrities in Douyin's Live Commerce in China in 2023, by Sales Revenue (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2024, /statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/ (last visited July 14, 2026)
Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan) [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 8, 2024. [Online]. Available: /statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
