In an early 2020 global survey conducted among B2C marketers assessing the impact of the coronavirus outbreak on their business, it was found that 92 percent of B2C respondents have delayed or put under review their budget commitments. The same was true for 86 percent of B2B marketers.
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Marketing Week. (April 15, 2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020." Chart. April 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week. (2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to Selected Marketing Activities in Light of The Coronavirus Outbreak According to B2c Marketers Worldwide as of April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2020, /statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
Marketing Week, Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/ (last visited July 27, 2026)
Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020 [Graph], Marketing Week, April 15, 2020. [Online]. Available: /statistics/1118847/changes-to-b2c-marketing-activities-due-to-covid-19/
