The question was phrased by the source as follows: "Q1: In what ways was your company's product or service sold before COVID-19? Q2: Now today, in what ways is your company's product or service sold during COVID-19?"
Brazil (n=400); China (n=408); France (n=200); Germany (n=401); India (n=400); Italy(n=401); Japan(n=200); South Korea(n=200); Spain(n=200); UK(n=206); U.S. (n=602); *Date of survey differs from country to country.
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Share of B2B companies selling through e-commerce channels 2020, by country
In 2020, companies selling products and services for other businesses benefitted from e-commerce channels during the pandemic. Compared to before the emergency, a higher percentage of companies sold directly online, which often meant not involving sales representative. In Brazil, ** percent of surveyed business-to-business firms sold online before COVID-19. During the pandemic, this percentage rose to ** percent.
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McKinsey & Company. (October 14, 2020). Share of B2B companies selling through e-commerce channels before and during the pandemic in 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1195316/b2b-companies-selling-through-e-commerce-channels-by-country/
McKinsey & Company. "Share of B2B companies selling through e-commerce channels before and during the pandemic in 2020, by country." Chart. October 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1195316/b2b-companies-selling-through-e-commerce-channels-by-country/
McKinsey & Company. (2020). Share of B2B companies selling through e-commerce channels before and during the pandemic in 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1195316/b2b-companies-selling-through-e-commerce-channels-by-country/
McKinsey & Company. "Share of B2b Companies Selling through E-commerce Channels before and during The Pandemic in 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Oct 2020, /statistics/1195316/b2b-companies-selling-through-e-commerce-channels-by-country/
McKinsey & Company, Share of B2B companies selling through e-commerce channels before and during the pandemic in 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1195316/b2b-companies-selling-through-e-commerce-channels-by-country/ (last visited July 28, 2026)
Share of B2B companies selling through e-commerce channels before and during the pandemic in 2020, by country [Graph], McKinsey & Company, October 14, 2020. [Online]. Available: /statistics/1195316/b2b-companies-selling-through-e-commerce-channels-by-country/
