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Changes in advertising investment among companies in Mexico in 2020

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Source

Release date

November 2020

Region

Mexico

Survey time period

as of November 2020

Number of respondents

46 advertisers with national presence

Method of interview

Questionnaire

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

Citation formats

Mexico: changes in ad budgets due to COVID-19 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 14, 2020
During a survey carried out in Mexico in November 2020, approximately ** percent of responding advertisers stated they increased their advertising spending in 2020, as a result of the COVID-19 pandemic. Meanwhile, ** percent of interviewees said their ad spending decreased in 2020. A June 2020 forecast projected that total advertising spending in Mexico in 2020 would fall by ** percent compared to the value reported in 2019.
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