Types of media paused, cancelled or where budgets were shifted in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020
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Wave 1 (March)
Wave 2 (April)
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Base: . Wave 1 n=203; wave 2 n=152. Question: You mentioned pausing/cancelling a campaign or shifting/adjusting media type usage/shifting budgets due to the Coronavirus (COVID-19) outbreak. Which media types did you pause (with the intent of resuming sometime in the future), cancel completely or shift/reduce budget (while continuing campaign)? Types of Media Paused, Cancelled or Shifted Budget Out of - Summary of Any (Net)
Citation formats
Ad industry negative changes in media types used due to COVID-19 in the U.S. 2020
In April 2020, advertisers and marketers in the United States were asked about the types of media they chose to cancel, pause or change budgets for in light of the coronavirus outbreak. According to ** percent of respondents video was the medium that was subject to such changes. What is more, within this category, ** percent of industry professionals took the same actions in regards to OTT/CTV ads. Interestingly, the same was true for ** percent of respondents interviewed in March, indicating an ever growing shift in the industry.
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Advertiser Perceptions. (April 8, 2020). Types of media paused, cancelled or where budgets were shifted in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1114405/ad-industry-negative-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. "Types of media paused, cancelled or where budgets were shifted in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1114405/ad-industry-negative-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. (2020). Types of media paused, cancelled or where budgets were shifted in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1114405/ad-industry-negative-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions. "Types of Media Paused, Cancelled or Where Budgets Were Shifted in Light of The Coronavirus Outbreak According to Advertising Industry Professionals in The United States in March and April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114405/ad-industry-negative-changes-in-media-types-used-due-to-covid-19-in-the-us/
Advertiser Perceptions, Types of media paused, cancelled or where budgets were shifted in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114405/ad-industry-negative-changes-in-media-types-used-due-to-covid-19-in-the-us/ (last visited July 30, 2026)
Types of media paused, cancelled or where budgets were shifted in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114405/ad-industry-negative-changes-in-media-types-used-due-to-covid-19-in-the-us/
