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Change in marketing budgets of SMEs in selected countries in Western Europe in 2021

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Source

Release date

January 2021

Region

Europe

Survey time period

November 27 to December 7, 2020

Number of respondents

498 respondents

Special properties

among owners or directors of small and medium-sized enterprises (SMEs) from Belgium, France, Germany, the Netherlands and Spain

Method of interview

Online survey

Supplementary notes

Original question: "How did COVID-19 impact your marketing budget 2021?"
An SME is defined as a company with fewer than 250 employees and a maximum of 50 million euros annual revenue.

Citation formats

SMEs marketing budget change in Western Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2021
During a survey carried out among owners and directors of small and medium-sized enterprises in selected European countries, ** percent of respondents from France stated their 2021 marketing budgets decreased in comparison to their 2020 budgets; ** percent said the budgets increased.
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