Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020
Characteristic
Wave 1 (March)
Wave 2 (April)
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
Base: . Wave 1 n=203; wave 2 n=152. Question: With some sporting events being cancelled or postponed, which of the following are you doing with the funds that were allocated?
Citation formats
Changes to ad budgets previously devoted to sports events due to COVID-19 U.S. 2020
In April 2020, advertisers and marketers in the United States were asked about their plans regarding the funds they had allocated to sporting events before they were cancelled or postponed due to the coronavirus outbreak.The majority of respondents meant to keep those finds with the same media company , while a third were planning to pull the funds completely and freeze them for later. Of those who left their money with the same company ** percent planned to shift the those budgets to sporting events later in the year or reallocate to non-sports programming also later in the year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Advertiser Perceptions. (April 8, 2020). Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions. "Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions. (2020). Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions. "Plans for Funds Previously Allocated to Sporting Events in Light of The Coronavirus Outbreak According to Advertising Industry Professionals in The United States in March and April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
Advertiser Perceptions, Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/ (last visited July 31, 2026)
Plans for funds previously allocated to sporting events in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114453/changes-to-ad-budgets-previously-devoted-to-sports-events-due-to-covid-19-us/
