This question was phrased by the source as follows: "Che tipo di impatto avrà l'emergenza sugli investimenti complessivi di marketing, per attività e strumenti come consulenza strategica, mar-tech, digitalizzazione, ricerche di mercato?"
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Coronavirus (COVID-19) impact on marketing investments in Italy H1 2020
About 30.7 percent of Italian professionals working in the advertising industry estimated the marketing spending to decrease by more than 30 percent over the first semester of 2020, a survey revealed. The marketing activities included consultancy, use of marketing digital technologies, and market research.
According to another 30.7 percent, the lockdown imposed by the coronavirus (COVID-19) will result in a decrease between 20 and 30 percent of the spending in advertising.
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Brand News Media Group. (April 1, 2020). What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. "What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?." Chart. April 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. (2020). What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group. "What Impact Will The Emergency of Coronavirus (Covid-19) Have on Marketing Investments in The 1st Half of 2020?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2020, /statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
Brand News Media Group, What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? ÌÇÐÄÆƽâ°æ, /statistics/1109578/coronavirus-impact-on-marketing-investments-italy/ (last visited August 01, 2026)
What impact will the emergency of coronavirus (COVID-19) have on marketing investments in the 1st half of 2020? [Graph], Brand News Media Group, April 1, 2020. [Online]. Available: /statistics/1109578/coronavirus-impact-on-marketing-investments-italy/
