*March: 32 responding companies during wave I; April: 38 responding companies during wave II; June: 40 responding companies, sample taken from multinational companies across 17 industry sectors; members of WFA.
Question: Have you created any new campaigns in response to the situation?
Citation formats
Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
Exploring the impact of coronavirus on marketing, a study from **** consulting ** to ** senior marketers from companies across ** sectors worldwide, compared the amount of live and planned response campaigns in March, April and June and found that there has been a significant increase in live campaigns in response to COVID-19 over time. In March, only ** percent of respondents stated that their response campaigns were already live with ** percent about to go live. In April these figures had already shifted with ** percent of respondents saying that their campaigns responding to the coronavirus were live already while another percent said they were about to go live. In June, the response campaigns that were already live reached a peak with ** percent of respondents stating that they were up and running, while *** percent of respondents claimed to have campaigns about to go live.
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World Federation of Advertisers. (June 17, 2020). Share of marketers who already have a live campaign in response to coronavirus worldwide as of June 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1155067/marketing-response-campaigns-coronavirus-worldwide/
World Federation of Advertisers. "Share of marketers who already have a live campaign in response to coronavirus worldwide as of June 2020." Chart. June 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1155067/marketing-response-campaigns-coronavirus-worldwide/
World Federation of Advertisers. (2020). Share of marketers who already have a live campaign in response to coronavirus worldwide as of June 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1155067/marketing-response-campaigns-coronavirus-worldwide/
World Federation of Advertisers. "Share of Marketers Who Already Have a Live Campaign in Response to Coronavirus Worldwide as of June 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2020, /statistics/1155067/marketing-response-campaigns-coronavirus-worldwide/
World Federation of Advertisers, Share of marketers who already have a live campaign in response to coronavirus worldwide as of June 2020 ÌÇÐÄÆƽâ°æ, /statistics/1155067/marketing-response-campaigns-coronavirus-worldwide/ (last visited July 28, 2026)
Share of marketers who already have a live campaign in response to coronavirus worldwide as of June 2020 [Graph], World Federation of Advertisers, June 17, 2020. [Online]. Available: /statistics/1155067/marketing-response-campaigns-coronavirus-worldwide/
