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Advertising budget of major advertising spenders among listed companies in China in 2020 (in billion yuan)

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Source

Release date

May 2021

Region

China

Survey time period

2020

Supplementary notes

One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of January 2022).

Figures have been rounded for a better understanding.

Citation formats

Leading public companies with the highest ad budget in China 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 7, 2022
In 2020, the diary producer Inner Mongolia Yili Industrial Group was leading the advertising expenditure among all listed companies in China, deploying almost **** yuan. China's largest automobile manufacturer SAIC Motor came to a close second, investing around **** billion yuan in advertising in that year.
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