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Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty)

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Release date

August 2022

Region

Poland

Survey time period

H1 2021 to H1 2022

Citation formats

Advertising spending of the retail sector in Poland 2022, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 3, 2022
The retail sector has dedicated the largest budget to television advertising, spending *** million zloty in the first half of 2022. Considerably less was invested in radio advertising - approximately *** million zloty. The smallest amounts were spent on cinema and out-of-home metro advertising.
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