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Attitudes towards text marketing in selected countries in Western Europe as of June 2024

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Sources

Release date

November 2024

Region

Europe

Survey time period

as of June 2024

Number of respondents

>5,000

Age group

18 years and older

Special properties

among online shoppers who receive SMS/text communications from brands

Supplementary notes

The source does not provide a date of survey. The date provided is the report release date.

Citation formats

Attitudes towards text marketing in Western Europe 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2025

During a 2024 survey, roughly responding online shoppers from Germany who received SMS/text communications from brands said that they had made a purchase after getting a text message from a brand. In the Netherlands, the share stood at ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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