In the first half of 2022, the Lidl brand invested the largest amount in advertising - almost *** million zloty. Subsequent places were taken by Jeronimo Martins Polska and Kaufland Polska.
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WirtualneMedia. (August 3, 2022). Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. "Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty)." Chart. August 3, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. (2022). Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia. "Leading Retail Brands in Poland from 1st Half 2021 to 1st Half 2022, by Advertising Expenditure (in Million Zloty)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Aug 2022, /statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/
WirtualneMedia, Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) ÌÇÐÄÆÆ½â°æ, /statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/ (last visited July 24, 2026)
Leading retail brands in Poland from 1st half 2021 to 1st half 2022, by advertising expenditure (in million zloty) [Graph], WirtualneMedia, August 3, 2022. [Online]. Available: /statistics/1032025/poland-retail-brands-with-the-highest-ad-spending/