Original survey question: How does your company meet the following related service needs?Â
The survey was conducted among middle and senior managers who were responsible for marketing or advertising campaigns in companies that launched such activities in 2024.
According to the source, 15 qualitative surveys, namely online in-depth interviews and offline interviews, were conducted between March and May 2024. However, the source did not specify whether the results were integrated into the quantitative survey results.
Citation formats
Demand for new product development among advertisers in China 2024
Launching new products remains important for many advertisers in China to drive sales and stay competitive. In a survey released in June 2024, ** percent of advertisers indicated a need for new product development. This suggests that launching new products in China is a key area of market competition.
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TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China. (June 7, 2024). Advertisers' need for new product and service development in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1549749/china-advertisers-new-product-development-demand/
TopMarketing, und NIA, und CTR MarketResearch, und Communication University of China. "Advertisers' need for new product and service development in China in 2024." Chart. June 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1549749/china-advertisers-new-product-development-demand/
TopMarketing, NIA, CTR MarketResearch, Communication University of China. (2024). Advertisers' need for new product and service development in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1549749/china-advertisers-new-product-development-demand/
TopMarketing, and NIA, and CTR MarketResearch, and Communication University of China. "Advertisers' Need for New Product and Service Development in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2024, /statistics/1549749/china-advertisers-new-product-development-demand/
TopMarketing & NIA & CTR MarketResearch & Communication University of China, Advertisers' need for new product and service development in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549749/china-advertisers-new-product-development-demand/ (last visited July 22, 2026)
Advertisers' need for new product and service development in China in 2024 [Graph], TopMarketing, & NIA, & CTR MarketResearch, & Communication University of China, June 7, 2024. [Online]. Available: /statistics/1549749/china-advertisers-new-product-development-demand/
