As of 2024, the commerce industry dominated advertising investments in Portugal, especially on television, as more than **** billion euros were invested in this medium. Advertising via the internet was the second most relevant medium for the commerce industry in terms of advertising value, mobilizing * million euros. Banks and financial institutions were responsible for the highest online advertising investment value in Portugal, which reached * million euros. Cinema was the medium with the lowest investment values.
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OberCom. (September 1, 2025). Advertising investment in Portugal in 2024, by sector and medium (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1385801/portugal-ad-investment-by-sector-and-medium/
OberCom. "Advertising investment in Portugal in 2024, by sector and medium (in million euros)." Chart. September 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1385801/portugal-ad-investment-by-sector-and-medium/
OberCom. (2025). Advertising investment in Portugal in 2024, by sector and medium (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1385801/portugal-ad-investment-by-sector-and-medium/
OberCom. "Advertising Investment in Portugal in 2024, by Sector and Medium (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2025, /statistics/1385801/portugal-ad-investment-by-sector-and-medium/
OberCom, Advertising investment in Portugal in 2024, by sector and medium (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1385801/portugal-ad-investment-by-sector-and-medium/ (last visited July 30, 2026)
Advertising investment in Portugal in 2024, by sector and medium (in million euros) [Graph], OberCom, September 1, 2025. [Online]. Available: /statistics/1385801/portugal-ad-investment-by-sector-and-medium/
