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Year-on-year change of out-of-home (OOH) advertising expenditure in China from 2020 to 2023, with forecasts until 2028

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Sources

Release date

April 2024

Region

China

Survey time period

2020 to 2023

Supplementary notes

*Forecast.

Figures were calculated by ÌÇÐÄÆƽâ°æ based on the actual market size figures provided by the original source.

Citation formats

OOH ad spending YoY growth in China 2020-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2024

In 2024, China's out-of-home (OOH) advertising revenue was expected to grow by almost **** percent compared to the previous year. Cinema ad spend recorded the highest uptick at **** percent among other OOH advertising segments.

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Statistics on " OOH advertising in China "

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Overview

5

Market segments

8

Elevator advertising

6

Cinema & street advertising

5

Transport advertising

6

Ad agencies

6

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Topics

OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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