Thanks to the rising popularity of social media, short videos and other online entertainment in China, internet will continue to be the driving force in the country's media advertising. In 2020, internet advertising spending in China was estimated at *** billion yuan, while television advertising would continue to shrink.
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WPP Media. (August 10, 2020). Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/270375/advertising-expenditure-in-china-by-medium/
WPP Media. "Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan)." Chart. August 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/270375/advertising-expenditure-in-china-by-medium/
WPP Media. (2020). Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/270375/advertising-expenditure-in-china-by-medium/
WPP Media. "Advertising Expenditure in China from 2012 to 2021, by Medium (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2020, /statistics/270375/advertising-expenditure-in-china-by-medium/
WPP Media, Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/270375/advertising-expenditure-in-china-by-medium/ (last visited July 15, 2026)
Advertising expenditure in China from 2012 to 2021, by medium (in billion yuan) [Graph], WPP Media, August 10, 2020. [Online]. Available: /statistics/270375/advertising-expenditure-in-china-by-medium/
