Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021
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Having started the year with a *** percent increase in ad spend in Q1, the outlook for the rest of 2020 is not looking good for the advertising industry in the United Kingdom (UK). The coronavirus pandemic has hit the industry hard, and it will take time to recover. Forecasts from WARC and the predict a **** percent fall in advertising expenditure in Q2, and a total decrease of **** percent for the year as a whole.
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WARC. (April 30, 2020). Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC. "Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021." Chart. April 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC. (2020). Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC. "Coronavirus Impact on Total Advertising Expenditure Growth in All Media in The United Kingdom (Uk), Forecast for 2020 by Quarter, and An Outlook for 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2020, /statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
WARC, Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 ÌÇÐÄÆƽâ°æ, /statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/ (last visited July 24, 2026)
Coronavirus impact on total advertising expenditure growth in all media in the United Kingdom (UK), forecast for 2020 by quarter, and an outlook for 2021 [Graph], WARC, April 30, 2020. [Online]. Available: /statistics/1114190/coronavirus-impact-on-ad-spend-in-the-uk/
