In 2020, free TV advertising accounted for ** percent of digital media advertising spending in Brazil and the share is expected to decrease to ** percent by 2025. Free TV was the largest advertising medium among traditional media.
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PwC. (September 1, 2021). Distribution of traditional media advertising spending in Brazil in 2020 and 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/388236/advertising-expenditures-share-by-medium-brazil/
PwC. "Distribution of traditional media advertising spending in Brazil in 2020 and 2025, by medium." Chart. September 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/388236/advertising-expenditures-share-by-medium-brazil/
PwC. (2021). Distribution of traditional media advertising spending in Brazil in 2020 and 2025, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/388236/advertising-expenditures-share-by-medium-brazil/
PwC. "Distribution of Traditional Media Advertising Spending in Brazil in 2020 and 2025, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2021, /statistics/388236/advertising-expenditures-share-by-medium-brazil/
PwC, Distribution of traditional media advertising spending in Brazil in 2020 and 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/388236/advertising-expenditures-share-by-medium-brazil/ (last visited July 22, 2026)
Distribution of traditional media advertising spending in Brazil in 2020 and 2025, by medium [Graph], PwC, September 1, 2021. [Online]. Available: /statistics/388236/advertising-expenditures-share-by-medium-brazil/
