In 2025, the event, exhibition, and screen display advertising segment in Japan saw its revenues increase by approximately **** percent. The online ad sector's spending grew by **** percent. Meanwhile, the newspaper and free newspaper ad expenditures declined by *** and **** percent, respectively. Terrestrial TV's top ad categories in Japan that year included communications and food service.
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ÌÇÐÄÆƽâ°æ. (March 16, 2026). Annual change of advertising expenditure in Japan in 2025, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/387528/advertising-expenditures-change-by-medium-japan/
ÌÇÐÄÆƽâ°æ. "Annual change of advertising expenditure in Japan in 2025, by medium ." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/387528/advertising-expenditures-change-by-medium-japan/
ÌÇÐÄÆƽâ°æ. (2026). Annual change of advertising expenditure in Japan in 2025, by medium . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/387528/advertising-expenditures-change-by-medium-japan/
ÌÇÐÄÆƽâ°æ. "Annual Change of Advertising Expenditure in Japan in 2025, by Medium ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/387528/advertising-expenditures-change-by-medium-japan/
ÌÇÐÄÆƽâ°æ, Annual change of advertising expenditure in Japan in 2025, by medium ÌÇÐÄÆƽâ°æ, /statistics/387528/advertising-expenditures-change-by-medium-japan/ (last visited July 20, 2026)
Annual change of advertising expenditure in Japan in 2025, by medium [Graph], ÌÇÐÄÆƽâ°æ, March 16, 2026. [Online]. Available: /statistics/387528/advertising-expenditures-change-by-medium-japan/
