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Distribution of advertising expenditure in Poland from 2012 to 2021, by medium

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Sources

Release date

March 2022

Region

Poland

Survey time period

2012 to 2021

Supplementary notes

* Estimated data.

The source does not provide any information regarding percentage points exceeding 100 percent. Data available .

** Figure for 'Other media' calculated by ÌÇÐÄÆƽâ°æ based on the information provided by the source.

Citation formats

Advertising expenditure in Poland 2012-2021, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 1, 2022
Out of the different advertising media, internet advertising has seen the biggest growth over the observed period of time. As of 2021, digital advertising was also the only advertising medium that has not seen an overall decrease in advertising expenditure share. In 2021, internet advertising accounted for **** percent of advertising expenditure in Poland.
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